Now you will be redirected to Innova's leading brand of self-service solutions Kiosk Innova's website.
PayFlex Loyalty developed the “Life Rewards” loyalty program for the biggest bank in the Middle East.
Saudi Telecom Company implements a loyalty program for its subscribers with reward points upon use of services.
The visa kiosk in Dubai has made it possible to apply for a visa within minutes.
BankMed chooses Innova’s PayFlex solution for its gift card and loyalty program.
One of the leading banks in the Middle East, BankMed, opted for Innova’s PayFlex solution to drive the infrastructure supporting its customer loyalty programme.
Headquartered in Lebanon, BankMed has been operating since 1944 and is one of the most established banks in the country. It serves over 130,000 customers through 51 branches. It also has affiliates in Turkey, Switzerland and in Cyprus.
Customer loyalty programmes offer important benefits to companies who have contacts with all sectors of society. Acting on this fact, BankMed found the solution it needed to operate its own programme in Innova’s PayFlex Loyalty platform. This has opened the way for BankMed to strengthen its market position further. Before the project went live BankMed did not have its own POS network in the field but now has the opportunity to establish direct contact with the retail sector. Through this it is also able to offer new advantages to its customers.
BankMed’s project is the first of its kind in this region. Through it the bank has provided increased value both in terms of prestige and profitability to companies who have taken part in the scheme. BankMed has thus succeeded in standing out from competitors and offer a higher level of customer loyalty. The PayFlex Loyalty’s integrated structure that automated all operations is able to offer services through different channels while at the same time bringing significant cost savings for the bank. The information gathered from the customers who have taken part in the loyalty scheme has made it possible for the bank to offer bespoke services using advanced data mining techniques.
As a result of the partnership between the bank and Azadea, the leading retail group in the region, the company started using the gift card solution (Qanz Card) at its 453 stores in Lebanon, UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt and Jordan.